Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.
What was good for us in our younger years doesn’t always carry us in our midlife years. It’s important to know what kind of makeup works best for women over 40.
Contents
- Video Tutorial
- Blending Sponges
- Concealer
- Garnier SkinActive Clearly Brighter Sheer Tinted Eye Roller
- Foundation
- Eye Shadow Primer
- Eye Shadow
- Face Primer
- Oil Blotting Sheets
- Blush
- Eyebrow Pencil, Powder, Gel
- Eye Liner
- Lip Liner
- Lip Gloss and Lip Stick
- Pressed Powder
- Highlighter
- Bronzing Powder
- Brushes
- Makeup Tutorials
Video Tutorial
The makeup items below have been suggested on women who are over 40 or who do makeovers on women over 40. While I haven’t tried them all, I’m beginning to explore.
Turning 49 this summer means I’ll be looking at makeup that will carry into my over 50 decade next.
Hey, we can’t stop the effects of aging, but we can certainly make it up!

When you see the 🥇badge it means this item is the favorite amongst the videos and blogs I explored to compile this list.
Blending Sponges
Sigma Beauty 3DHD Blending Sponge
Concealer
Smashbox Photo Finish Lid Primer
Garnier SkinActive Clearly Brighter Sheer Tinted Eye Roller
e.l.f. Under Eye Concealer and Highlighter, Glow Light
Born This Way Super Coverage Multi-Use Sculpting Concealer Vanilla
Concealer Stick Broad Spectrum SPF 25
Foundation
Garnier Skin Renew Miracle Skin Perfector BB Cream
It Cosmetics CC+ Color Correcting Cream
Bourjois Fond de Teint Healthy Mix Extension Serum Foundation
Laura Mercier tinted moisturizer illuminating
Bare Escentuals Original Foundation
Eye Shadow Primer
🥇Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer
Eye Shadow
JAPONESQUE Velvet Touch Eye Shadow Palette
Wet N Wild Color Icon Eyeshadow Quad
Face Primer
Two Faced Cosmetics Primed and Poreless
Oil Blotting Sheets
Mineral Fusion Shine-Free Blogging Papers
Blush
IT Cosmetics Bye Bye Pores Airbrush Brightening Blush
Eyebrow Pencil, Powder, Gel
Rimmel Brow This Way Fill & Sculpt Eyebrow Definer, Dark Brown
Anastasia Brow Powder Duo
Brow Contour Pro 4-in-1 Defining & Highlighting Pencil Brown-Black Deep
NYX PROFESSIONAL MAKEUP Micro Brow Pencil
Maybelline New York Ultra-Brow Brow Powder
Eye Liner
Kajal Waterline Eyeliner by VASANTI
Marc Jacobs HIGHLINER Gel Eye Crayon
Lip Liner
NYX PROFESSIONAL MAKEUP Slide On Lip Pencil
Lip Gloss and Lip Stick
Lipstick Queen Nothing but The Nudes Lipstick
Marc Jacobs New Nudes Sheer Lip Gel
Sexy Mother Pucker Lip Plumping Gloss
Pressed Powder
Physicians Formula Mineral Wear Pressed Powder
Highlighter
Benefit Cosmetics Watt’s Up! Soft Focus Cream Highlighter
Bronzing Powder
BENEFIT COSMETICS rockateur – ROSE GOLD cheek powder
Benefit Cosmetics Hoola Bronzing Powder
Brushes
SLMISSGLAM L50 Lilac Sparkle Eye Blender Full Size
e.l.f Cosmetics Essentials Eye Crease Eye Shadow Brush
Makeup Tutorials
The following video makeup tutorials were the inspiration for this list of over 40 and over 50 makeup